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#SELFi8 Is a Visual Exploration Of The BMW i8

Under the name #SELFi8, BMW of Romania prepared a special exhibition in the country’s most important shopping gallery. On display in Baneasa Shopping City from August 18 to 21, the exhibition is focused on a BMW i8 beautified by Garage Italia Customs.
#SELFi8 - A visual exploration of BMW i8 18 photos
Photo: Mihai Baloianu for BMW Romania
#SELFi8 - A visual exploration of BMW i8#SELFi8 - A visual exploration of BMW i8#SELFi8 - A visual exploration of BMW i8#SELFi8 - A visual exploration of BMW i8#SELFi8 - A visual exploration of BMW i8#SELFi8 - A visual exploration of BMW i8#SELFi8 - A visual exploration of BMW i8#SELFi8 - A visual exploration of BMW i8#SELFi8 - A visual exploration of BMW i8#SELFi8 - A visual exploration of BMW i8#SELFi8 - A visual exploration of BMW i8#SELFi8 - A visual exploration of BMW i8#SELFi8 - A visual exploration of BMW i8#SELFi8 - A visual exploration of BMW i8#SELFi8 - A visual exploration of BMW i8#SELFi8 - A visual exploration of BMW i8#SELFi8 - A visual exploration of BMW i8
“We want to encourage the public to explore and discover the BMW i8 design, as it is so spectacular. We have seen in the past that everybody wants to take pictures with the car, so why not make the presentation of the BMW i8 exactly about that,” declared Dana Popescu, BMW i brand manager for Romania.

“This is how #SELFI8 project was born,” she concluded, and we totally agree with the people wanting to take photos part. The intricate styling plus the other-worldly persona of the i8, they attract passersby and motorists like some sort of four-wheeled magnet. As a testament to the drawing power of the plug-in hybrid BMW sports car, even girls took photos of the i8 when it was in autoevolution’s hands for review.

Presented in a photo studio set-up with professional lighting designed to bring out the quality of the project’s photos and videos, the car also happens to be even more alluring than the standard i8. Presented at the 2016 Paris Motor Show, the i8 CrossFade is more than just a combination of Protonic Blue and Protonic Dark Silver. The way one color transitions into the other is what makes the limited-run car special, as does the triangular dashes of paint.

In related news, BMW prepares to take the wraps off the i8 Roadster and the facelift for the fix-head coupe. The most conservative of reports suggest the plug-in hybrid powertrain will be improved to 372 horsepower, while the rumor mill argues in favor of 400 ponies worth of combined maximum output.

Expect to see the i8 Roadster show what it’s made of this November at the 2017 L.A. Auto Show.

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About the author: Mircea Panait
Mircea Panait profile photo

After a 1:43 scale model of a Ferrari 250 GTO sparked Mircea's interest for cars when he was a kid, an early internship at Top Gear sealed his career path. He's most interested in muscle cars and American trucks, but he takes a passing interest in quirky kei cars as well.
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